Social media and crisis: the challenge of currency (Review of The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age by Jane Jordan-Meier)
Keywords:Jane Jordan-Meier, crisis, crisis communications, crisis public relations, social media, digital communications,
This book review of The Four Stages of Highly Effective Crisis Management: How to Manage the Media in the Digital Age (CRC Press, 2011, 283 pages) discusses the inherent challenges of providing media relations advice in an era when social media is forcing communicators to re-invent their approach to crisis communications. The author points out that the rapid, ongoing evolution of social media itself makes the prediction of trends and development of crisis communication strategies very difficult. She acknowledges, however, that Jordan-Meier has effectively applied a media management methodology that should remain relevant and useful in the face of change.
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