A company of good: A possible dream?

Authors

  • Phyllis Bennett Ontario Ministry of Aboriginal Affairs

DOI:

https://doi.org/10.15173/jpc.v2i2.131

Keywords:

book review, reputation management, Pekka Aula, Saku Mantere,

Abstract

This critical book review of Strategic Reputation Management: Towards a Company of Good (Routledge, 2009, 256 pages) examines how the authors take the readers on a philosophical journey into the question of whether a company can truly be “good.” The author highlights several strengths of the book, mostly in relation to reputation management, though critically concludes that the authors have not made a sufficient or clear enough case for moving a manager from the concept of strategic manager to a manager of the “good.”

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Published

2013-07-31

Issue

Section

Book Reviews