Artificial intelligence is opening a new era for professional communication

Abstract

 In this editorial for volume seven of the Journal of Professional Communication, the author discusses how artificial intelligence (AI) is going to transform our economy, culture and society in ways that we cannot yet imagine. Indeed, it is because AI is the first storytelling technology. Being a storytelling technology, it fits squarely in the wheelhouse of profesional communicators, communications managers and marketers. The author suggests that communicators grab the gold AI ring, rather than allow it pass the profession by, similar to how the profession passed on social media and lost vitality and relevance because of that miss. The editorial also contains a summary of each article in this issue of JPC, as well as an acknowledgement of peer reviewers and JPC staff. 

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