Journal of Professional Communication <h2>JPC is an international publication for practitioners, policy makers and academics.</h2> <p>The professional communication world has a new interdisciplinary, peer reviewed journal for practitioners, journalists, artists, policy makers and academics to exchange ideas. JPC publishes case studies, interviews, research articles, works of digital media art and sound, works of design and commentary. We invite you to become part of the&nbsp;<a href="">JPC community</a>.</p> <p>JPC is supported by an Aid to Scholarly Publications grant from the Social Sciences and Humanities Research Council of Canada (SSHRC).</p> McMaster University en-US Journal of Professional Communication 1920-6852 Time for public relations to transcend communication? <p>In this editorial for issue two of volume four of the Journal of Professional Communication, the author discusses how public relations is has become a central strategic discipline within management, both from and internal and external relations perspective. He challenges the fact that public relations has focused on communication as its central goal in many industrial applications. The author makes the case that the emerging consensus is that public relations is actually centrally concerned with managing relationships, and that communication is really only one aspect of relationship management.</p><p>©Journal of Professional Communication, all rights reserved.</p> Alex Sevigny ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.3097 An interview with Madan Bahal, Co-Founder and Managing Director of Adfactors, Co-Chair of Public Relations Organization International (Asia Pacific Region) <p>In June 2015, Uma Bhushan of the K. J. Somaiya Institute of Management Studies and Research sat down with Madan Bahal, Co-Founder and Managing Director of Adfactors, to discuss the state of public relations practice in India. In this interview, Bahal describes three of the biggest challenges facing the Indian public relations industry. Bahal describes key aspects of the public relations practice in India. He talks about the industry’s potential for tremendous growth, explaining what Indian public relations professionals can do to improve their craft and strengthen their field. Bahal also describes how digital communications are transforming public relations in India.</p><p>©Journal of Professional Communication, all rights reserved.</p> Uma Bhushan ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.3095 Staying ahead of the curve <p>The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever.</p><p>©Journal of Professional Communication, all rights reserved.</p> Heath Applebaum ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.3096 Authenticité ou opportunisme? La crédibilité des communications en matière de responsabilité sociale de l’enterprise <p align="left">La responsabilité sociale de l’entreprise (RSE) est devenue monnaie courante dans le discours corporatif. Toutefois, le cynisme des consommateurs, exacerbé par les nombreuses tentatives d’écoblanchiment, en fait un territoire communicationnel risqué. L’objectif de cette recherche qualitative qui rassemble les apprentissages clés d’une douzaine de communicateurs-praticiens est de répertorier les critères qui permettent de maximiser les chances de succès d’une communication sur la RSE en matière de crédibilité perçue. Les entrevues semi-directives qui ont été menées auprès de ces communicateurs-praticiens ont permis d’établir les bases d’un modèle multifactoriel en matière de crédibilité des communications en RSE, ancré dans la pratique. Ce modèle regroupe deux catégories de facteurs d’influence que nous avons nommés les facteurs primaires, ayant une influence sur la perception de « crédibilité spontanée », et les facteurs secondaires, liés à des stratégies communicationnelles ayant une influence sur la « crédibilité rationalisée ». </p> Flavie Desgagné-Éthier Stéphanie Yates ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.2924 Police use of social media during a crisis <p>This study examines how social media is used during a crisis among six police services in Ontario, Alberta and New Brunswick. Using in-depth interviews with ten police personnel, both civilian and officers, involved in communications, the findings suggest most of the crisis communications plans use guidelines of timeliness, accuracy and cooperation focused on the goal of the operation rather than checklists. The research also looks at how the two-way symmetrical communications model alters during crisis and whether checklists of functions are applicable in a crisis. </p> Rob Lamberti ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.2605 Social license to operate: Practical understanding of the concept and processes to attain and maintain it <p>This study builds on previous research of social license with the goal of developing a deeper understanding of the concept at the practical and professional levels. The study explores four distinct perspectives of social license: community, business, regulatory, and public participation expert perspective. Additionally, the study seeks to understand the extent to which organizational behaviour affects the social license processes and the role of communication in processes related to social license. Overall, the study’s findings show that the practical understanding of social license is not so different from the theoretical understanding of the concept. While participants emphasize that social license is actually a relationship, they also identify the importance of stakeholders’ perceptions; organizational behaviour and performance; and the interests and values of organizations and stakeholders as key considerations in matters of social license.</p><p>©Journal of Professional Communication, all rights reserved.</p> Tatjana Laskovic ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.3098 Crisis, what crisis? An overview of professional and academic credentials in Canadian public relations <p>This study explored the reasons for the failure of accreditation (i.e., APR, ABC) in Canadian public relations and communications. An extensive mixed-methods research design (22 in-depth interviews, 231 completed surveys, and content analysis of 600 job postings) was used to determine both the attitudes towards and tangible benefits of accreditation. It was found that the majority of practitioners are investing in applied graduate degrees (i.e, MCM, MPR, MAPC, MPC) rather than accreditation. The CPRS and IABC designations have been available in Canada since 1968, however, as of 2014 only 793 practitioners possess them. Conversely, applied graduate programs for mid-career practitioners have graduated 973 practitioners since 2001. Academic credentials and experience in public relations and communications are the most important qualifications to the industry, employers, and practitioners. The APR and ABC designations have failed to demonstrate value and relevance to the practice over the past four decades. </p> Dustin Manley ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.2624 The new lobbyist rolodex: PR <p align="center"><strong>Abstract</strong></p><p>Despite its long history and key role in the development of public policy, serving the needs of virtually every sector of society, lobbying is an underdeveloped area of academic research. This study aims to establish an understanding of lobbying at the federal level in Canada and its synergies with communications and public relations. Through a review of existing scholarly research, as well as in-depth interviews with 15 federally-registered lobbyists, five senior communications executives, and a survey of GR practitioners, this paper reveals that lobbying is very much aligned with public relations, especially as the online and social media landscapes continue to grow and evolve. It concludes that integration between the two fields is necessary, if not inevitable, and that greater public relations, marketing and social media expertise should be leveraged to position the government relations practice for a future that embraces the new digital rules of engagement. <strong></strong></p> Jennifer Thomlinson ##submission.copyrightStatement## 2016-12-30 2016-12-30 5 1 10.15173/jpc.v5i1.2595