Vol. 5 No. 2

Published: 2018-11-24

Editorial

Data science and communications management

Alex Sévigny

3-6
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Commentary

Public relations excellence A behavioural perspective

Antonina Rizzo, MCM

7-14
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Research Articles

Liberal vs. professional advertising education A national survey of practitioners

Robin Spring, Alex Nesterenko

15-40
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Roles, decision-making, and access to the dominant coalition The practice of public relations in Canada

Amy Thurlow, Ala Kushniryk, Karen Blotnicky, Anthony R. Yue

41-58
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Public relations in strategic management Strategizing in the communicative organization

Mark Dottori, Benoît Séguin, Norm O'Reilly

59-98
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Case Studies

Creating and implementing a new visual identity The Halton Healthcare experience

Paul McIvor

99-106
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Thirty percent off Ontario tuition A student engagement problem

Daniel Tisch

107-116
- PDF