Vol. 6 No. 2

Publié-e: 2021-01-01

Editorial

The pandemic has demonstrated the core value of communications management

Alex Sevigny

1-6
- PDF (English)

Research Articles

English

Christyne Eva Berzsenyi

7-36
- PDF (English)
How Influencer Relations Works

Shannon Gallagher

37-61
- PDF (English)
Brands vs. babies: Paid content and authenticity in Canadian mommy blogs

Donna J. Lindell

63-85
- PDF (English)
Prose and cons of scholarly articles: How readability tests expose poor knowledge mobilization in academic publications

Peter J. McDonald, Philip Savage, Dr.

87-119
- PDF (English)

Book Reviews

A History lesson on the future of cities

Mary Taws

121-125
- PDF (English)

Practical Papers

Leveraging corporate philanthropy and community partnerships to maximize earned media

Michèle Newton

127-147
- PDF (English)
10 Tips for managing stress as a social media communicator

Alex Sévigny, Tristan Lamonica

149-156
- PDF (English)