A company of good: A possible dream?

Phyllis Bennett

Abstract


This critical book review of Strategic Reputation Management: Towards a Company of Good (Routledge, 2009, 256 pages) examines how the authors take the readers on a philosophical journey into the question of whether a company can truly be “good.” The author highlights several strengths of the book, mostly in relation to reputation management, though critically concludes that the authors have not made a sufficient or clear enough case for moving a manager from the concept of strategic manager to a manager of the “good.”


Keywords


book review; reputation management; Pekka Aula; Saku Mantere;

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DOI: https://doi.org/10.15173/jpc.v2i2.131


Phyllis Bennett
Ontario Ministry of Aboriginal Affairs