A company of good: A possible dream?

Abstract

This critical book review of Strategic Reputation Management: Towards a Company of Good (Routledge, 2009, 256 pages) examines how the authors take the readers on a philosophical journey into the question of whether a company can truly be “good.” The author highlights several strengths of the book, mostly in relation to reputation management, though critically concludes that the authors have not made a sufficient or clear enough case for moving a manager from the concept of strategic manager to a manager of the “good.”