The alignment factor: Leveraging the power of total stakeholder support
DOI:
https://doi.org/10.15173/jpc.v2i2.133Keywords:
corporate alignment, Cees van Riel, perception management, reputation management, authentic communication,Abstract
This critical book review of The Alignment Factor: Leveraging the Power of Total Stakeholder Support (Routledge, 2012, 256 pages) determines that the author succeeds in his quest to show that authentic communications are crucial in establishing perceptions among stakeholders. The reviewer praises the extensive use of case studies, tables and flow charts to fuse strategic thinking with tactics in a way that will benefit professional communicators. The reviewer also praises how the author is unapologetic in putting the corporate before the communication and how he demonstrates that the communications function transcends every aspect of the organization and is thus crucial to a company’s success.
