How to get “real Italian pizza”
DOI:
https://doi.org/10.15173/jpc.v3i1.144Keywords:
long tail, internet revolution, business strategy, Jeff Jarvis, Chris Anderson, Google,Abstract
The following critical book review discusses the insights by Jeff Jarvis in What Would Google Do and Chris Anderson in The Long Tail. Each author provides stimulating discourse on the revolution of the internet and its benefits to the success of business practices today. Jarvis highlights the ingenious tactics practiced by Google and the necessity of implanting them into other industries and fields. Anderson introduces a framework that changes the way businesses choose to market their products and services. Although not recently published, these two bestsellers are classics in their field and present a case to be considered. They are appraised in a constructive and humorous context, leading the reader to the nearest outlet to obtain the reads and see for themselves! Above all, this review will reveal the secret to acquiring the best Real Italian Pizza.
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