White Cashmere Collection 2013
DOI:
https://doi.org/10.15173/jpc.v4i1.2620Keywords:
White Cashmere Collection, public relations, marketing communications, breast cancer, fundraising, Canadian Breast Cancer Foundation, CSRAbstract
The White Cashmere Collection is Canada’s annual celebration of designing a future without breast cancer. A fund- and awareness-raiser for the Canadian Breast Cancer Foundation (CBCF), the Cashmere Bathroom Tissue Couture collection stars Canada’s leading fashion designers. The first-of-its-kind in the world, and entirely crafted in 100 per cent pure, soft and luxurious sheets of Cashmere Bathroom Tissue, the collection supports the Canadian Breast Cancer Foundation’s vision of a future without breast cancer. More than 125 Canadian designers have participated since 2004. The collection features limited-edition Pink Embossed Cashmere, with twenty-five cents from the sale of every package going directly to CBCF throughout October, Breast Cancer Awareness Month.
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