Public relations or public relationships?

Authors

  • Alex Sévigny McMaster University

DOI:

https://doi.org/10.15173/jpc.v4i2.2913

Keywords:

JPC editorial, Public relations, Strategic communications, Strategy

Abstract

This editorial for issue 2, volume 4 of the Journal of Professional Communication discusses the importance of the concept of relationships in the practice of public relations and communications management. The rise of the internet and social media has launched a new era of publishing by individuals who share information and messages amongst their social networks. In this new world, publication has become a relational act instead of a broadcasting act. It is argued that an organizaton and its publics share a state of being together instead of experiencing one another in a strictly transactional relationship. The articles in the current issue of the Journal of Professional Communication are also discussed and presented.

©Journal of Professional Communication, all rights reserved.

References

Tisch, D. (2015). The elevation of public relations: From content to relationships. Marketing Magazine. Retrieved from http://www.marketingmag.ca/brands/the-elevation-of-public-relations-from-content-to-relationships-column-151136

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Published

2016-04-30

Issue

Vol. 4 No. 2

Section

Editorial