Not your father’s ruler (Review of "Measure What Matters" by Katie Paine)

Alan Chumley

Abstract


This book review examines Measure What Matters: Online Tools for Understanding Customers, Social Media and Key Relationships (John Wiley & Sons, 2011, 252 pages). The reviewer discusses the impact of author Katie Paine on the public relations measurement industry and the usefulness of her book for professional communicators looking to understanding the fast-changing world of social media.


©Journal of Professional Communication, all rights reserved.


Keywords


Katie Delahaye Paine; Media Measurement; Public Relations; Social Media;

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DOI: https://doi.org/10.15173/jpc.v1i1.91


Alan Chumley
Fleishman-Hillard