Old ideas redux (Review of "Putting the Public Back in Public Relations" by Brian Solis and Deirdre Breakenridge)
DOI:
https://doi.org/10.15173/jpc.v1i1.92Keywords:
Brian Solis, Deirdre Breakenridge, Social Media, Public Relations, Marketing,Abstract
This critical book review of Putting the Public Back in Public Relations (Pearson Education, 2009, 352 pages) examines how social media is transforming the practice of public relations. The author highlights several strengths of the book, mostly in relation to marketing, but criticizes the lack of theoretical background, particularly the absence of a discussion of two-way symmetrical communication, as put forward by Grunig.
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