Staying ahead of the curve

Heath Applebaum

Abstract


The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever.

©Journal of Professional Communication, all rights reserved.


Keywords


MCM, Master of Communications Management; Applebaum; Heath; Echo Communications; reputation management; evolution of public relations; public relations; PR; reputation; ethics; disruption

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References


Gantz, J., & Reinsel, D. (2012). The digital universe in 2020: Big data, bigger digital shadows, and biggest growth in the far east. Retrieved from https://www.emc.com/collateral/analyst-reports/idc-the-digital-universe-n-2020.pdf




DOI: https://doi.org/10.15173/jpc.v5i1.3096