Staying ahead of the curve

Authors

  • Heath Applebaum University of Guelph-Humber, Ontario (Canada)

DOI:

https://doi.org/10.15173/jpc.v5i1.3096

Keywords:

MCM, Master of Communications Management, Applebaum, Heath, Echo Communications, reputation management, evolution of public relations, public relations, PR, reputation, ethics, disruption

Abstract

The following are keynote remarks by Heath Applebaum delivered on Saturday, October 24, 2015, at the Master of Communications Management Autumn Gala Dinner, in Hamilton Ontario at the Hamilton Club. Applebaum is professor of public relations at the University of Guelph-Humber and president of Echo Communications Inc., a leading reputation management consulting firm based in Toronto. The author shares his insights into the necessary evolution of public relations to help their organizations successfully navigate risky waters. Successful organizations in the future will be those that are adapting to disruptive changes and cultivating authentic relationships. In these volatile economic times, reputations are proving to be more valuable and vulnerable than ever.

©Journal of Professional Communication, all rights reserved.

References

Gantz, J., & Reinsel, D. (2012). The digital universe in 2020: Big data, bigger digital shadows, and biggest growth in the far east. Retrieved from https://www.emc.com/collateral/analyst-reports/idc-the-digital-universe-n-2020.pdf

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Additional Files

Published

2016-12-30

Issue

Vol. 5 No. 1

Section

Lecture