Creating and implementing a new visual identity

The Halton Healthcare experience

  • Paul McIvor


In 2015, Halton Healthcare, a hospital corporation in the Greater
Toronto Area, began to create and implement a disciplined
visual identity. To do so, the organization enhanced and reorganized
its communications capabilities. Over the next year,
they created a new visual identity and applied it across three
hospitals and several community-based care settings. The team
used an iterative approach, obtaining buy-in from internal
stakeholders, including senior leadership. The result was an
award-winning new visual identity consonant with the mission,
vision, and values of Halton Healthcare.

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