Ethical public relations serve the public interest
DOI:
https://doi.org/10.15173/jpc.v2i2.125Keywords:
public relations, ethics, democracy, public interest,Abstract
This commentary makes the argument that the ethical practice of public relations is in the public interest. This is because efficient communication between organizations and the public, as well as between organizations and themselves, is at the core of the democratic process our political system is predicated on.