Embedding public relations with candour, clarity and no-pants humour

Abstract

This review of Scott Berkun’s The Year Without Pants, describes how the book codifies public relations, i.e., an honest understanding and relating about a company and its non-traditional “distributed” employees, without a deliberate intention on the author’s part to have this focus. The review highlights the internal communications system developed by Matt Mullenweg at Automattic, the startup that he founded. This review considers the idea of whether for most companies public relations plays a creator or a supporter role.

©Journal of Professional Communication, all rights reserved.