10 Tips for strategic public relations during the COVID-19 pandemic

Abstract

This practical paper enumerates 10 tips for strategic communciations during the COVID-19 pandemic. Driven by data, the tips focus on knowing your audience, having empathy for what they are going through and having an understanding of how people’s perception of the relative value of mainstream media and social media as information sources has changed during the pandemic crisis. The paper emerged from a podcast interview organized by Dave Scholz at Léger with Alex Sévigny which focused on the rise of social media that happened during the pandemic, caused by the widespread and sudden movement to working from home across the economy. 

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