Vol. 5 No. 2

Publié-e: 2018-11-24

Editorial

Data science and communications management

Alex Sévigny

3-6
- PDF (English)

Commentary

Public relations excellence A behavioural perspective

Antonina Rizzo, MCM

7-14
- PDF (English)

Research Articles

Liberal vs. professional advertising education A national survey of practitioners

Robin Spring, Alex Nesterenko

15-40
- PDF (English)
Roles, decision-making, and access to the dominant coalition The practice of public relations in Canada

Amy Thurlow, Ala Kushniryk, Karen Blotnicky, Anthony R. Yue

41-58
- PDF (English)
Public relations in strategic management Strategizing in the communicative organization

Mark Dottori, Benoît Séguin, Norm O'Reilly

59-98
- PDF (English)

Case Studies

Creating and implementing a new visual identity The Halton Healthcare experience

Paul McIvor

99-106
- PDF (English)
Thirty percent off Ontario tuition A student engagement problem

Daniel Tisch

107-116
- PDF (English)